Sunday, 3 April 2011

Advertising and Propaganda - Then and Now

As new forms of technology become introduced into society, companies take advantage of these new methods in the marketing of their company to the consumer. There used to be a time when the only way to relay a message about a product or a service to the public was through newspaper, radio, and limited television ads. Now with the infinite potential of cyberspace, graphic design, and other forms of transferring information the public has trouble going a day without seeing some sort of advertisement or promotion. For example, war propaganda and armed forces recruitment during the first and second world wars was limited to posters, radio, and word of mouth. But now there is the internet, television, radio, video games, movies, books, magazines, and many other forms of digital media that aids in getting this information to the public.

World War II Propaganda 


This following YouTube shows some examples of war propaganda used in the WWII. The most common way to dictate the information was through posters and political cartoons, but as you can see from the link Warner Bros. and Disney came up with cartoons to sell the ideas as well.
http://www.youtube.com/watch?v=YwlOwaz2Lqk&feature=related

Modern Propaganda


Like what was said above, as technology has advanced and new forms of transferring information have become available, the list is endless for the different methods used in advertising and propaganda. One of the largest forms of mass media today is the internet, but more importantly social networking and blog sites like Facebook have become extremely popular. Also the site YouTube plays a huge role in the transfer of video and opinions from one web surfer to another. The link provided for this section is a text link that explains modern propaganda and some of the forms seen today:
http://www.buzzle.com/articles/examples-of-propaganda-techniques.html

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